There are infinite analytics and metrics were on global market that got overloaded. Sometimes they can still be quality for all kinds of users and other special aspects when you just want to use them for a bit. If you are searching for quality Analytics, then Google Analytics is best of lot.
What is Google Analytics?
It is a popular web analytics service that offers statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Google Analytics is effectively used to track website performance and collect visitor insights. It can assist firms determine following parameters like
- Best sources of user traffic
- Gauge the success of their marketing activities and campaigns
- Tracking goal completions respectively as purchases
- Adding products to carts
- Discover patterns and trends in user engagement
- Obtain other visitor information such as demographics.
It is seen that small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to ameliorate marketing campaigns, drive website traffic and better retain visitors.
Moreover the Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. In addition the page tag functions as a web bug or web beacon, to gather visitor information. However, since it relies on cookies, the system can’t collect data for users who have disabled them.
Understanding the Background of Google Analytics Features – GegoSoft SEO Services
This reputed Google Analytics comprises features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.
- Feature of Data visualization and monitoring tools, including dashboards, scorecards and motion charts that display changes in data over time;
- Exhibition of Data filtering, manipulation and funnel analysis;
- Execution of Data collection application program interfaces (APIs);
- Top Predictive analytics, intelligence and anomaly detection;
- Mode of segmentation for analysis of subsets, such as conversions;
- Various custom reports for advertising, acquisition, audience behavior and conversion;
- Quality email-based sharing and communication; and
- Kinds of integration with other products, including Google Ads, Google Data Studio, Sales force Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console.
It is illustrated that within the Google Analytics dashboard, the users can save profiles for multiple websites and either view details for default categories or select custom metrics to display for each site. There is availability of categories for tracking include content overview, keywords, referring sites, visitor’s overview, map overlay and traffic sources overview.
The dashboard can be viewed on the Google Analytics site and is available through a widget or a plug-in for embedding into other sites. Customized Google Analytics dashboards are also available from independent vendors.
Different Kinds of Metrics
A metric is defined as a standard of quantitative measurement. Google Analytics professionally enables users to track up to 200 different metrics to measure how their websites are performing. Some metrics may be more valuable to certain businesses than others; these are some of the most familiar metrics:
- Users – A user is a unique or new visitor to the website.
- Bounce rate – The percentage of visitors who viewed only a single page. These visitors only triggered a single request to the Google Analytics server.
- Sessions – The group of visitor interactions that happen in a 30-minute window of activity.
- Average session duration – How long on average each visitor stays on the site.
- Percentage of new sessions -The percentage of website visits that are first-time visits.
- Pages per session -The average number of page views per each session.
- Goal completions -The number of times visitors complete a specified, desirable action. This is also known as a conversion.
- Page views – Total number of pages viewed.
Google Analytics Reports
Their report mainly consists of dimensions and metrics.
These are qualitative attributes or labels used to describe and organize data. If the average session length is being measured across several different regions, the dimensions would be Region. The dimensions can be customized in Google Analytics. Some examples of common dimensions include:
- Browser type
- City and Country
- Models of devices
- User age group
Primarily these are quantitative measurements of a single type of data. Some examples of metrics include average session lengths, page views, and pages per session and average time on site. Metrics are used to compare measurements across different dimensions. Average session length is a quantitative measurement example of metric.
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