The Role of Real Estate Digital Marketing in Business Growth
You cannot ignore the power of digital marketing, especially if you are in real estate. More potential home buyers use the internet to conduct thorough research before viewing the properties. According to the recent Home Buyers and Sellers Generational Trends Report published by the National Association of Realtors (NAR), all generations of home buyers begin their home search process with an online search. This means that to build a powerful reputation and close more leads, real estate agencies must strengthen their real estate digital marketing tactics.
Case Study
The Client:
NPFlats provides luxury apartments in various places of India. They are the leading name in the corporate housing and luxury apartments sector offering state-of-the-art rooms for both short and long duration stays. It is available in 1, 2 and 3 bedroom sets with kitchen and bathroom; these apartments are wholly furnished along with prompt concierge services so that guests could have the ultimate luxury staying experience.
The Challenge:
When NPFlats approached us, they were completely new kid on the block. They actually wanted for real visibility through SERP rankings.
The actual challenges for us were:
- Finding appropriate keywords for the business
- Visibility on highly competitive local keywords
- SERP Rankings
The Accurate Solution:
NPFlats was a newly developed website when it approached us that required several changes for optimization.
To assist NPFlats get the visibility and rankings they required on their selected keywords, we proposed a solution that incorporated social content sharing and content curation along with on-page and off-page optimization.
By utilizing a combination of off-site SEO services activities and constant on-site improvements, we actually saw a steady rise in the organic traffic coming to the website. Over a three month period we witnessed a 25% increase in organic traffic.
The Result:
Despite being new website and selecting highly competitive local keywords, which otherwise take a considerable time to rank, our professional work assisted organization rank on almost all the keywords.
Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website. The new visitors coming in from organic search was increased by 60% during the same period.
Final Lesson
We primarily saw a clear correlation between rise in organic rankings and strong social signals on various networks, particularly Google+. The content marketing and social sharing is now an integral part of any SEO strategy/campaign.
Our Service Offerings
- Branding Strategy
- Website Design
- Social Medial Accounts
- Corporate Brochure
- Product Catalogs
- Directory Submission
- Google Business Listing
- Keyword Targetting
- Link Building
- Blog Post
- Video Blogs
- News and Press Release
We are ready to help you
If you have plans to kick start your real estate digital marketing activities, you can get in touch with our GegoSoft digital marketing experts.
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