Online Reputation management is the practice of protecting the identity and promoting positive narratives about an organization, person, brand, or product online.

Managing a brand’s reputation is an important aspect of digital marketing that can improve its image to its customers. 

Promoting a brand on the internet requires constant monitoring of media. That’s why you should also focus on monitoring and managing several key categories for their brand.

  • When developing a website, social media, or blog for your brand it’s important to be familiar with how customers interact with your information. Most digital marketing agencies provide this type of insight.
  • Earned media helps to build your brand’s reputation, bring in new customers, and even drive social shares. It includes mentions on other websites, reviews on sites like TrustPilot, GlassDoor, etc., and even mentions by business listings like Google. Customers now do a lot of research before they make a purchase, so understanding what your brand is going to be searched for based on these specific websites is important.
  • You can keep yourself up to date by monitoring your brand’s online activities when it comes to social media. Other brands or people in the community are very likely to talk about your company, so you might as well be aware of what they’re saying. 
  • It’s important to stay up-to-date with what other companies are doing by paying attention to their ads. This will help make it difficult for others to affect your reputation.

Running a business means that you are constantly looking out for your reputation. It’s important to track & manage your reputation and know what customers are saying about you. This is also a way to stay up-to-date on the marketplace. Remember that consistency is key to an effective brand. Keep up with how other brands are portraying themselves so you can make the right decisions. Keep in mind, consumers buy from what they know and trust. These approaches are all toolboxes you can use to market your brand and reach out to potential consumers. All of them have their sound pros and cons, but there’s no way to pick just one and stay with it.