Here’s What No One Tells You about Technical SEO

Many users happened to come across and stumble upon a Technical SEO checklist while doing a study on improving organic rankings. They were greatly intrigued since it looked like a special something that set it apart from other strategies they have implemented recent past.

We understand that Technical SEO is the main process of guaranteeing that a website meets the technical requirements of advanced search engines with the goal of improving organic rankings. There are salient elements of Technical SEO comprising crawling, indexing, rendering, and website architecture.

Moreover, Technical SEO primarily refers to website and server optimizations that assist search engine spiders to crawl and index your site more effectively for improving organic rankings.

Search engines offer preferential treatment in search results to websites that illustrate certain technical characteristics for instance a secure connection, a responsive design or a fast loading time and technical SEO is the work you require to do to ensure your website does so.

We offer a checklist of key steps where you can take to guarantee your technical SEO is up to mark. You can actively help to ensure that the security and structure of your site accurately meet the expectation of search engine algorithms, and is highly rewarded in search results accordingly.

The benefit of Using SSL

Everyone knows about Secure Sockets Layer- SSL as a security technology that develops an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘HTTPS://’ rather than ‘HTTP://.’

Google instructed that they wanted to see ‘HTTPS everywhere, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. So it actually makes sense, where possible, to guarantee your site is secure this could be done by installing an SSL certificate on your website. Nowadays most top website builders now comprise SSL by default.

Check your site for mobile-friendly nature

It is experienced that a responsive website design adjusts automatically so that they can be navigated and read easily on any device. Google is vivid about the fact that having a responsive site is regarded to be significant ranking signal by its quality algorithms. Moreover with the introduction of Google’s mobile first approach to indexing content, a responsive website is now more crucial than ever. It also makes sense to guarantee that your website is fully responsive and will primarily display in the best format possible for mobile, tablet or desktop users.

High time to Speed your site up

Most search engines highly prefer sites that load quickly. Thereby page speed is considered vital ranking signal. There are numerous ways you can speed up your site:

• You can use fast hosting.
• Utilize fast DNS (‘domain name system’) provider
• Better to minimise ‘HTTP requests’ – keep the use of scripts and plugins to a minimum
• Utilize one CSS style sheet the code which is used to tell a website browser how to display your website instead of multiple CSS style sheets or inline CSS
• Guarantee your image files are as small as possible without being too pixelated
• You can compress your web pages
• It is good to minify your site’s code and get rid of any unnecessary spaces, line breaks or indentation in your HTML, CSS and Javascript

You must fix duplicate content issues

It is regarded that duplicate content can either be confusing for users or for search engine quality algorithms; it could also be used to try to manipulate search rankings or win more traffic. Thereby search engines aren’t keen on it, and Google suggest webmasters to fix any duplicate content issues they generally find.

You can fix duplicate content issues by:

• By immensely preventing your CMS publishing multiple versions of a page or post for instance, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content.
• Effectively using the canonical link element to allow search engines know where the main version of your content actually resides.

Develop XML sitemap

Mostly defined as XML sitemap is a file that assist search engines to understand your website whilst crawling it you can think of it as being like a search roadmap of sorts, conveying search engines accurately where each page is. They also include beneficial information about each page on your site, comprising

• Occurs when a page was last modified;
• Appears what priority it has on your site;
• Factor of how frequently it is updated.

Try to Enable AMP

In recent times AMP as a Google-backed project perfectly aims to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML. Moreover the AMP versions of your web pages load exclusively quickly on mobile devices. This can be done by stripping your content and code down to the bare bones, leaving text, images and video intact but generally disabling scripts, comments and forms.

Since they load so fast, AMP versions of pages are far more likely to be read and highly shared by your users, immensely increasing dwell time and the number of backlinks pointing to your content all best things from an SEO point of view. Nowadays Google highlights AMP pages in prominent carousels in search results offering you crucial search bump.

Best to Add Structured Data markup to your website

More promptly adding the structured data markup as code to your site widely assist search engines better understanding the content on it. This data can assist search engines index your site more efficiently and offer more relevant results. Structured data also enhances search results through the addition of rich snippets. More exactly these enhanced results can highly improve your click-through rate (CTR), and greatly generate additional traffic to your site.

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