Infographics are an excellent marketing tool that offers a host of benefits to your business. They’re visual and creative, making them highly engaging and educational. However, it can be difficult to come up with a unique idea that will suit your needs. Long-form articles take more than blog posts to write. You need to brand the article correctly and find a place to outsource whichever design you want the article published on. We all know that infographics can make content look good and this is one of their key benefits. I’ll explore some of the other benefits and how you can apply these to running an effective SEO strategy.
Why are infographics important?
Infographics are a great way to share information because it makes it easier to digest. So if you’re looking for statistics that promote your campaign/product, try some infographics! For example, blog posts, ebooks, and white papers are all suited to targeting people who are further into their marketing journey. They’re perfect for driving high-quality traffic to your business who are actively researching the products you offer.
Infographics are often the first thing people see when they visit a website. They can help to explain complex topics and catch your eye so you stick around for a while. Infographics summarize data in a visually pleasing way, making them great for those with limited time on their hands. They can easily break down difficult content into basic chunks that you can read in minutes.
The top benefits of including infographics in your SEO strategy
- Thanks to their easily consumable nature, infographics can be shared across many different social media platforms. That’s not just your channels though, because whether it’s relevant to brands or companies in the same industry, when you share it on other platforms too it might still generate a lot of views for everyone involved. FYI, ask your designer to create bite-sized pieces of the infographic so you can use them for social media posts.
- Finding people to talk to about your business. This can work with infographics. Lots of brands are happy to host an infographic that includes fresh information, such as graphs & statistics, in their posts. When you have a variety of infographics with different stats & figures, it makes your content more appealing because it’s different from what they offer already.
- Infographics are great at raising brand awareness. Adding an AI writer to your content can lead to a higher level of brand awareness, as you can talk about your company without getting too bogged down in details.
- To establish yourself as an authority in your niche, an infographic is a great option. Include information that is original to your brand and you’ll be able to show potential clients how invested you are in their success. This not only helps you be more credible in your industry but also ensures that search engines see you as an expert. This will give your content a higher chance of being listed for specific search queries
And that’s it! All the things you do to improve your SEO can help bring in more traffic and make your content stronger. The whole process is effective for both increasing brand awareness and making your content better. To make your infographics more search engine friendly, use keywords that are relevant and descriptive.
Now you know how to use infographics when it comes to SEO. Make sure you add them to your content marketing plans and wider SEO strategy.