It is learnt that Instagram Marketing can greatly assist you to grow your brand awareness and introduce new products. Moreover every month, 130 million Instagram users engage with shopping content. Instagram permits you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
What is Instagram Marketing?
Instagram marketing is simply another quality strategy used to spread your marketing materials across a given digital channel. More importantly Instagram makes a good platform is that many are finding that they can implement influencer marketing to assist them reach a wider global audience.
In addition with over 800 million unique monthly users on Instagram, marketing on the platform is wholly worth it. Apart from this it give your brand an additional channel to utilize when interacting with your global audience, but many have also found success with direct purchases through the platform.
How to Market on Instagram
Here are ten effective Instagram marketing tips that actually work where you can use to benefit the familiar platform for all that its worth.
You can switch to a Business Profile
Before you begin thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. Go to your settings and click on “Switch to Business Profile” to get started. You have some clear benefits to having a business profile.
For instance, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website. A business profile permits you to develop and publish Instagram ads.
Moreover you can also access Instagram analytics tools, called Insights that provide stats about the impressions and actively reach of your posts. Once you’ve unlocked the free options that come along with a business profile, you require beginning using them to track metrics and understand your audience.
Build Instagram Stories
Instagram stories is effective way to get more direct with your audience, and, thanks to updates such as being able to mention accounts, feature of adding stickers, and shop ability tags, it’s also become best way to promote products. Not only that, it permits brands to interact one-on-one with their audience.
Use of Hashtags
A best part of Instagram is the use of hashtags. Hashtags are perfectly indicated by the “#” symbol and assist to connect users to similar posts. When users add it to their posts, they end up viewable by others who primarily make use of the hashtag, actively increasing their chances of interacting with brands and each other.
Actively Collaborate With Influencers
Instagram influencer marketing is so much important and it connects with influencers with a lot of followers and collaborates with them to promote your brand. Influencers generally have a loyal audience who likes to do what the influencer does. So most likely, they will actually follow you and your brand.
Important Ideas for Your Instagram Promotion and Engagement
- You can Cross-promote your posts across other online platforms like blogs and YouTube channels
- Best to Reply to all the comments personalize them and foster conversations – for instance, if someone comments ‘adored this makeup tutorial; instead of a simple ‘thank you’ reply with ‘thank you, if you adored this tutorial, you would adore our upcoming post as well. Stay tuned!’
- Good to DM your post to your followers, without being spammy. Do this only with important posts like product announcements
- Immensely Use interactive stickers to engage with your followers. Ask questions or let them ask you, conduct polls and challenges
- Primarily Video content gets shared more than images. You can try making captivating videos with emotional factors as humour or motivation weaved into them. Use our intro maker to design custom intro videos for your posts
- Get a solid Call-To-Action at the end of all your posts and stories.
Kinds of Content That Perfectly Work
Mostly the users follow pages and hashtags, and you require focusing on being on top of their minds by developing posts that keep them hooked. These are the most engaging kinds of content on Instagram:
- Trending posts
- Motivational quotes
- Video Tutorials
- UGC – User-generated content posts
- Product videos
- BTS – Behind-the-scene posts
- Influencer reposts
Post Consistency and Timings
If you like to build a loyal audience, posting quality content consistently is the key.
How many Instagram posts per day? – 1 to 3
How many Instagram stories per day? – 1-7
Best days to post on Instagram – Thursday
When to post on Instagram –
- 4 a.m. – 6 a.m. Eastern Time
- 8 a.m. – 10 a.m. Eastern Time
- 12 p.m. – 2 p.m. Eastern Time
- 8 p.m. – 10 p.m. Eastern Time
Best Instagram Posts Formats & Dimensions
Instagram offers four main ways of posting your content namely Instagram Feed, Instagram Story, IGTV, Instagram Live. In order to make the most of the platform, make sure you consider all these formats in your Instagram marketing strategy.
Instagram Dimensions:
- Instagram Feed post – 1:1 (square) aspect ratio and 1080 x 1080 pixels
- Instagram Story and IGTV – 9:16 aspect ratio (vertical) and 1080 x 1920 pixels. GegoSoft SEO Services is the Best Digital Marketing Agency in Madurai. We Do Develop Web Site Designs, Application Development, Software Development, App Marketing, Press Release. Our Success Team is happy to help you. Then Why are you Waiting Go ahead Schedule your Meeting