We understand that if people want to reach a particular group of uses, wherever they might be, while also keeping costs low, then you can always go with digital marketing. It also permits you to collect valuable details on your audience instantly so that one can develop even more pragmatic marketing campaigns. In coming lines we shared about digital marketing vs traditional marketing.
Also, there is still a place for traditional marketing. If people want to reach an older audience or a local audience, then one can go with traditional marketing methods which might be more productive and stand out best than digital marketing methods.
There is also major discussion with respect to the absolute efficiency of digital marketing and traditional marketing still rather continues. Most people think that this popular digital marketing has been taking over traditional marketing. Moreover, the marketing arena is rapidly changing after many of the newspapers go largely to digital.
More so the traditional marketing has fallen over the years due to the revolution of the inventing smartphones and their easy convenience. Moreover, people find digital gadgets a lot more user-friendly. Thereby acumen marketers have changed their targeting techniques and largely switched to digital.
Why is Traditional marketing so effective
Traditional marketing has many aspects. For example, it comprises tangible features like print ads in magazines or newspapers, business cards. In addition, it could also comprise commercials on TV or radio, posters, brochures and billboards. So anything except digital ways to actively promote your brand is traditional marketing.
There is another meaning of traditional marketing is when users actually find your business through reference or network and begin buying your product or service. Primarily they are a conventional form of marketing your brand, which greatly assists to reach an audience with offline modes of advertising.
The big fundamental aspects of traditional marketing actually remain the same even though it has adeptly evolved over the years. Moreover, the selling techniques mostly remain on the four P’s- respectively product, price, promotion and place. In addition, every brand should know how to comprise these four P’s of marketing in their business.
What are the four P’s of marketing?
- Product- In cases when you have a good understanding of your product, only then would you be able to efficiently market it. It is said that a product can be an intangible service or benefit that primarily fulfils the requirements and satisfy the target audience.
- Price- It is enumerated that the cost of the product is based on how popular you are with it. In case when it comes to demand, supply, profit margin, etc, a feature of price is to be kept in mind.
- Promotion- The top way you advertise your product and illustrate it to the target customers is known as promotion. Promotion could be either digital or traditional.
- Place- Placing the right product at the right time and place in front of your apt target group is what traditional marketing mostly relies on. So when you place a product in the right situation, you can increase the chances of converting the prospects into prospective consumers.
What makes Digital marketing so special?
As long as technology is changing rapidly, digital marketing continues to grow immensely. Digital marketing comprises social media mentions, websites, banner ads and YouTube videos. More importantly, Digital marketing is somewhat similar to traditional marketing but just utilizes digital devices. One can begin promoting business through social media marketing. Online marketing is a pure form of inbound marketing, and its main focus is for customers to actively find you.
It is elaborated that marketing your business through social media channels becomes simple like online organic search, paid search or by reading content online like blog or article. The global audience becomes popular with your content as and when they keep seeing it, which assists to build trust.
Important Merits of Social Media Marketing
- Getting Increased brand awareness
- Attaining More inbound traffic
- Search engine rankings start ameliorating
- Seeing Higher conversion rates
- More Customer satisfaction
- Good Improved brand loyalty
- Highly Cost-effective
Key Aspects of Traditional Marketing
- About Longevity
- Seeing ads in newspapers, magazines or on billboards is easy
Disadvantages of Traditional Marketing
- Only reaches the local audience
- In some situations, results could not be measured
- Somewhat expensive as compared to digital marketing
- Traditional marketing is kind of one way and static
Why do we need Digital Marketing?
- Results are simpler to measure
- Digital marketing campaigns could reach a great number of people
- One could tailor their campaign as per the audience needs
- Getting engaging way of reaching your audience
- You have direct contact between the business and its audience
- There is a benefit of Two-way communication
Do we have a balance between traditional marketing and digital marketing?
The global world has changed into a digital domain. Most people perform a lot of daily activities online, like reading the banking and newspaper. Because of the digital growth, it is good that marketers begin investing in digital campaigns.
More importantly, the traditional market still has a good audience, but it is somewhat decreasing due to the digital world. People live in a world where it is important to have a website and use the internet to actively engage with the audience. Thereby, businesses must carry on their traditional promotion but also guarantee that they are adeptly present digitally and are actively planning on expanding their good online presence.
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