Our Client is representing large scale of Home Services sector namely in categories like deep cleaning, sofa cleaning, carpet cleaning, festival cleaning, and Home deep cleaning. Also in pest control, termite control services, home repair, doorstep car repair & servicing, AC service and Electrical Service.
The client is a preferred brand with end-consumers and Home Services sector across India. The client would manage to meet their annual year sales targets through its on-ground activities.
With thousands of online searches for special keywords the client lost prosperous leads since poor search engine rankings. Online user engagement with the brand was actually minimal, with a skeletal poor website and negligible online presence.
Our Client approached us to wholly re-design its website, so that it looked more attractive and professional, user-friendly and in-line with its quality positioning as a premium windows solution provider. The client was keen that it must illustrate up in top search results for heavily-searched keywords.
Our SEO strategy and Internet marketing solution was divided into three stages.
In the first stage, we sincerely re-hauled the website and ameliorated the user interface. The website was redesigned to look contemporary and strongly professional. It was also successfully re-structured for simple navigability. The content was developed to make the website search-engine friendly.
The next stage with comprehensive competitive analysis was processed to actively evaluate online competition. Massive keyword research was done to identify all relevant keywords. We also optimized every page of the firm’s website, developing quality Meta tags.
Moreover our Social media marketing team professionally worked on building back links to the client website and developing visibility on familiar social communities like Facebook and Wikipedia. The presence of on and off-page optimizations served to increase clients ranking on search engines for numerous keywords. By these effective SEO efforts, traffic on the clients increased dramatically.
In the third stage we started conversion-optimization to actively increase the number of sales leads being generated from the increased traffic on the website.
Within 6 months of the website Launch, unique visitors increased by over 75% and page views increased by 35%. Moreover the traffic through organic search has increased by over 90%.
Altogether with our website re-design services and SEO services; the client has experienced over 40% improvement in goal conversions, developing more leads, sales and profits.