High quality SEO strategy for Industrial Products

The Client:

As a major paint manufacturer, they strongly gained immense familiarity in India due to their wide range of industrial and architectural coatings. With 60 branch offices and 20000 channel partners spread over the length and breadth of the country, the firm provides a wide palette of decorative and generic industrial paints and coatings, professionally manufactured at dedicated units in Gujarat and Himachal Pradesh.

Ranging from decorative paints like texture and enamel paints or waterproofing solutions. They have solution to all home surface problems like wall care, maintenance and industrial solutions like Epoxy Coatings.

The Challenge:

The challenge was entrusted us with wholly taking care of their firm social media account and quality SEO service works with following objectives for their Facebook page:

  • High brand visibility
  • Increased Social media visibility

The Solution:

The solution was made with a high-engagement strategy for Facebook to deliver their desired results. Considering the fact that they serve a largely Indian population, we decided to combine two of India’s greatest admiration namely Color and Filmywood.

To celebrate Holi, the colorful spring festival, we posted a Holi-related film still and asked the firm audience to accurately guess name of the corresponding song and movie. We also collected the names of all participants who had offered right answers and declared a winner through a random draw.

The campaign lasted for one week, culminating towards the celebration of the festival in India. More interestingly the average reach of posts exceeded 8000 people, organically.

The Results:

On the first day of the contest, we actually saw an increase of nearly 1000 organic Likes on the Facebook page. Through this campaign, we ultimately saw the average reach of posts exceed 50000 people, organically. The same post received a whopping 5000 Likes, also achieved organically. With SEO perspective as documented in the agreement within 3 months of SEO, it was also highly ranked on the Page 1 of Google enumerating their important keywords.