The Client:

NPFlats provides luxury apartments in various places of India. They are the leading name in the corporate housing and luxury apartments sector offering state-of-the-art rooms for both short and long duration stays. It is available in 1, 2 and 3 bedroom sets with kitchen and bathroom; these apartments are wholly furnished along with prompt concierge services so that guests could have the ultimate luxury staying experience.

The Challenge:

When NPFlats approached us, they were completely new kid on the block. They actually wanted for real visibility through SERP rankings.

The actual challenges for us were:

  • Finding appropriate keywords for the business
  • Visibility on highly competitive local keywords
  • SERP Rankings

The Accurate Solution:

NPFlats was a newly developed website when it approached us that required several changes for optimization.

To assist NPFlats get the visibility and rankings they required on their selected keywords, we proposed a solution that incorporated social content sharing and content curation along with on-page and off-page optimization.

By utilizing a combination of off-site SEO services activities and constant on-site improvements, we actually saw a steady rise in the organic traffic coming to the website. Over a three month period we witnessed a 25% increase in organic traffic.

The Result:

Despite being new website and selecting highly competitive local keywords, which otherwise take a considerable time to rank, our professional work assisted organization rank on almost all the keywords.

Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website. The new visitors coming in from organic search was increased by 60% during the same period.

Final Lesson

We primarily saw a clear correlation between rise in organic rankings and strong social signals on various networks, particularly Google+. The content marketing and social sharing is now an integral part of any SEO strategy/campaign.