Digital Marketing Services for Medical Sectors

Case Study

Client:

Therapy Health Care is one of the largest online directories of health professionals and therapists of our country. The directory assists people to find qualified therapists in their geographical area and provides health professionals the visibility they require to grow their private practice.

Objective:

Due to a poor seo services strategy, the site lacked visibility and lost out to a substantial amount of website traffic. Therapy Health Care approached us with a two-fold objective:

• Increase rankings and visibility in our country to drive leads for listed therapists.
• Actively to encourage therapists for register at Therapy Health Care.

We primarily improved almost by 500% to reach the top 10 rankings of the organic search results.

Biggest Challenge:

The hard challenge was to deliver top 10 rankings for as many Indian cities as possible whenever a search for a therapist occurred. With more than 10,000 cities listed across India we had a hard task at hand.

Perfect Solution:

Our optimization team analyzed and identified the important points that were hindering the ranking on Google SERPs.

After developing on-page and off-page strategy, the team professionally executed the following tasks to improve keyword rankings and website traffic:

• They dynamically added unique Meta Tags across all cities, states and countries listed on the site.
• They could dynamically optimized content for all specified cities and states
• Actively updated linking structure to facilitate search engine crawling of all 1.3 million pages
• They developed and submitted over 5000 XML Sitemaps to cover all pages
• Developed internal links for the top 70 cities with relevant keywords and existing content to boost rankings
• Qualitatively integrated a blog encouraging therapists to write about several health topics for increased visibility and fresh content

Best accomplishments

• 13000+ directory submissions
• 3500+ article submissions
• 2500+ PR submissions
• 900+ blog posts

Results:

With our efforts, Therapy Health Care started to see higher SERP rankings for over 3000 key phrases across 1200 cities.

Major Goals achieved

• 90% growth in web traffic over a period of 8 months
• 80% growth in unique visitors

Improvements in Keyword Rankings:

Nearly 83% of all traffic for Therapy Health Care has come from search engines.