Colossal increase of Organic traffic for Manufacturing
About the Client:
The client being the popular leading distributor of high quality equipment, tools and materials for the Indian Electrical, Electronics, Automobile, Pharmaceutical and Telecom industry. The organization represents and supports some of the globally renowned foreign companies in India for their products related to electronic manufacturing and repairs.
The client was looking to scale operations as well as establish a robust online presence. The business was actually unable to bank on their available reputation due to negligible online presence. The key challenges:
- To increase SERP rankings on competitive industry specific keywords;
- High competition from e-Commerce firms along with online marketplaces
- Immediate cleaning up of toxic back links profile;
- Accurately fixing the unhealthy URL structure
Importance was given to increase online presence along with building an online Brand reputation. We knew that it should re-haul their website to give modern look and convert it into a lead generating machine for the prosperous business.
The challenges were many and we divided our special efforts of many parts:
- An in-depth research of keywords was effectively undertaken to cater to both national and international markets.
- Keywords identified were used to develop quality content – article, blogs, press releases, etc., and highly optimize the website
- To actively resolve Canonical Issues
- To undertake URL Rewriting to make them SEO Friendly
- Qualitatively optimize Product Names, Meta Tags & Header Tags on Product Landing Pages
- To optimize Meta & Heading Tags on the rest of the Website as well
- To optimize keyword density on Home, Products & Services, and Category & sub-category pages
- To involve Footer & Header Optimization
- Executing schema implementation on Logo, Address & Breadcrumbs
- Apt website speed and Page load Optimization
- Mostly disavow Unnatural/Spammy Links via Google Webmaster Tools
We achieved massive results – a 500% increase in organic leads and 250% increase in conversions, in a span of 14 months. We assisted our client:
- Develop a new, optimised, website,
- Massive increase in traffic by 80%, and
- High increase of new visitors by 90%.
- Quality increase in Leads & Conversion