If users are sincerely searching for a special kind of SEO strategies to implement into their site then reading this article about How to SEO optimization content for personalized searches will not surely disappoint. Whether people write their own content/copy or hire SEO copywriters personalization is something that one always be kept in mind.
Even if you don’t have a local business and even if you cater to global audiences. Here’s what users can do to perform best in personalized searches.
Actively optimize for location
Even users don’t own what is traditionally called a local business, keep in mind that some users are prone to supporting local organizations. So make sure that your address is vividly visible on your website. Also better to mention your city by name a couple of times in your content.
You can also keep your Google My Business listing up to date. More certain listing will appear before your website in local searches. Also aim for consistency across channels that you prefer all your contact data to appear the same on your social media profiles, website, Google My Business and any other media channel.
Your website and your content must be mobile responsive
It is widely noted that 80 percent of ‘near me’ searches happen from a mobile device. So the better part of any kind of search now happens from a mobile device. Also you don’t want to be left out of this, so it is better to make sure that your website is mobile responsive.
Once you get the hang of unique SEO strategy things, the results are surprisingly beneficial one. The personalized results are actually based on what Google knows about you and on regular ranking factors. So your location and your device are the first two things that bots look at. By this way, they virtually know how to serve you results that are more relevant to your current location and results that adeptly match your screen size.
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